In a presentation to the January 1994 Transportation Research
Board Annual Meeting, authors Robert E. Dewar, Donald W. Kline and
H. Allen Swanson address the problems associated with aging and
traffic sign comprehension in their paper, "Age Differences in the
Comprehension of Traffic Sign Symbols." Their report confirms what
previous research has shown: older drivers have poorer understanding
of traffic symbols than younger drivers do.
The dramatic increase in the numbers, as well as the
proportion, of elderly (typically defined as those over 65) people
in the U.S. that has occurred over the past few decades will
continue for some time to come. Data indicates that the percentage
of people in the U.S. over 70 who had driver licenses doubled from
the early 1950s to 1984. The proportion of older drivers will
continue to increase, as people in our society are very dependent
on personal transportation and are unlikely to give up readily the
use of their automobiles. In addition, it has been shown that miles
driven annually by older drivers have increased. As a result of
these changes, interest in the problems of elderly road users has
grown dramatically.
In the research for this study, Dewar et al examined
comprehension levels of virtually all (85) of the symbols in the
U.S. Manual on Uniform Traffic Control Devices as a function of age.
New versions of 13 of these symbols, as well as 5 "novel" symbols,
were also tested. Drivers in Texas, Idaho, and Alberta, Canada,
participated in the studies.
There has been a great deal of research done on traffic signs,
but little is known about their effectiveness for older drivers.
Driver age has been a variable of concern in a few studies of sign
comprehension, legibility distance, and sign luminance requirements;
but a systematic examination of the issue with a large sample of
subjects and a wide variety of traffic sign symbols has not been
carried out to date. The authors document several traffic sign
studies that have been conducted, but none of them examine very
extensively the significance of driver age in relation to sign
comprehension. There is clearly a need, as the authors contend, for
a systematic and comprehensive evaluation of drivers' understanding
of the symbols used on highway signs in order to know where best to
concentrate efforts to improve them.
The objective of this study was to evaluate the level of
comprehension of virtually all the symbolic highway signs in the
U.S. Manual on Uniform Traffic Control Devices among young, middle-
aged, and elderly drivers. The specific study described here is one
of a larger set of studies that examined not only symbol
comprehension; but also visibility distance under day, night, and
night-with-glare conditions, reaction time, glance legibility, and
conspicuity. It was conducted in two phases.
Phase 1
Four hundred and eighty volunteer licensed drivers, aged 18-88,
were solicited from existing subject pools, driver licensing
offices, local service clubs, recreational/social organizations for
senior citizens, newspaper adds, and personal contact by the
experimenters. The stimuli were 85 color slides of traffic sign
symbols in the U.S. Manual on Uniform Traffic Control Devices. Test
booklets consisting of 19 pages were used for subjects to provide
information about their driving backgrounds and to write their
responses for each of the signs. The subjects' task was to view
signs shown for 30 to 40 seconds each and to write in the meaning
of each sign.
On the basis of correct responses, it is evident that many
symbols are very well understood. On the other hand, several are
poorly understood. Those which were understood by fewer than 40% of
the drivers were STRAIGHT OR LEFT, LARGE ARROW, CHEVRON ALIGNMENT,
ADDED LANE, LANE REDUCTION TRANSITION, DOUBLE ARROW, BUS STATION,
WINTER RECREATION, SHELTER, and AMPHITHEATER. Confusion was common
in the cases of certain types of signs. The most obvious were
TURN/CURVE/WINDING ROAD, NATIONAL NETWORK/NATIONAL NETWORK
PROHIBITED, DIVIDED HIGHWAY BEGINS/ENDS.
Results
The results of this part of the study confirm and extend the
findings of other researchers who have reported lower levels of
comprehension of traffic sign symbols among older drivers. Symbols
which are seen on a regular basis on the roadway, and with which
drivers are familiar, such as those on many of the regulatory and
warning signs, are generally well understood. However, it is evident
that many symbols on today's highways are poorly understood,
especially by older drivers. Results of this study, including types
of errors made and comments from participants, help to identify
possible improvements that could be incorporated into redesign of
existing symbols and the development of new ones. These findings
also suggest the need for a public education campaign to inform
drivers, especially older ones, of the meanings of poorly understood
symbols.
Phase II
The objective of Phase II of this part of the study was to
examine the level of understanding of modified and redesigned
versions of 13 of the standard symbols tested in Phase I, as well
as the understanding of five novel symbol messages among drivers of
different ages. The selection of signs for modification and redesign
was based on results of Phase I comprehension and legibility
distance studies, as well as on focus group discussions and input
from the project researchers and graphic design consultants.
Two hundred and nineteen volunteer licensed drivers, aged 18
and older, in Texas, Idaho, and Alberta were recruited in the same
manner as for Phase I. The breakdown by age, gender, and location
was essentially the same as in Phase I, and the driving background
of the participants of both phases was very similar. The stimuli
were 19 color slides of traffic sign symbols. Of the 19 signs
tested, 7 were "Modified" and 7 were "Redesigned" versions of signs
used in Phase I; another 5 were "Novel" signs. The testing
procedure was the same as that used in Phase I. Subjects viewed each
slide and were asked to write the meaning of each.
Results
Comprehension was poorer for the drivers 60 and older than for
the younger drivers on two modified, six redesigned, and three novel
symbols. As was the case in Phase I, older drivers understood
traffic sign symbols more poorly than did younger ones. With the
exception of one sign (RIGHT CURVE) the mean level of understanding
of drivers 70 and older was below that of all other age groups,
although this was not examined statistically.
Comprehension of the new designs is high for those messages
that were well understood in Phase I and remained poor for those not
previously well understood. Improvements in comprehension were
achieved for three of the redesigned symbols but comprehension was
reduced for two modified and one designed. The Novel symbols, which
had never been seen before, were understood nearly as well (76%
correct) as were the Modified (80.9%) and slightly better than the
Redesigned (74.2%) symbols, supporting the design approach used
here.
These comparisons suggest that improvements in understanding
can be accomplished through redesign, and to a lesser degree through
modification, especially for those standard symbol designs that are
poorly understood. Of those showing significant improvement, two
were categorized as poor and one as intermediate on the basis of
Phase 1 results. This suggests that it may be easier to improve on
the understandability of those symbols that are understood less well
initially by drivers.
Conclusions
Although context may play a role in understanding certain
signs, this study confirms and extends the results of previous work
that showed older drivers to have a poorer understanding of traffic
sign symbols used on U.S. highways. The changes made to the 13 signs
did not result in an overall improvement n comprehension although
three of them were better understood. Redesigning led to significant
improvement in comprehension, for some signs yet there was
significant decrement in understanding some other signs. Clearly,
the study shows that there is not yet a demonstrated basis for
designing easily understood symbols in the absence of empirical
testing with drivers of different ages. The present findings suggest
the need for public education campaigns with particular attention
paid to older drivers.